Did You Know?


Where it started:

Last February, Weight Watchers announced they’d be offering free memberships to teens.

BALANCE eating disorder treatment center™ responded with the launch of our #WakeUpWeightWatchers campaign.

Thousands all over the world joined together to speak up. The #WakeUpWeightWatchers hashtag was trending Worldwide on Twitter and brought attention to the dangerous teen program with media coverage from Teen Vogue, NY Post, Cosmopolitan Magazine, BuzzFeed, The New York Times, and many more.

Ultimately, Weight Watchers postponed the launch of the free program. Yet, knowing this won’t be the first or last time a weight loss company tries to prey on children for profit, our team wanted to continue our campaign by creating a valuable free resource for teens and their families.

We strongly believe that finding and providing a life of freedom outside of diet culture should not be a privilege.  

The purpose of the E-book:

In an effort to continue educating teens, families and the general population about the dangers of diet culture, we brought together nearly 150 experts and advocates to create ‘Redefining Wellness,’ a free downloadable resource for teens that provides information on living happier, healthier lives without an emphasis on weight loss.

Why World Eating Disorders Action Day?

With education and awareness being the top preventative measures for teens from developing disordered relationships with food and body, the release of the e-Book is set for World Eating Disorders Action Day which takes place on June 2nd 2019. The day unites eating disorder activists, professionals, parents/caregivers and those personally affected to promote worldwide awareness and knowledge of eating disorders.

What is the goal of the e-Book?

The main goal of the ‘Redefining Wellness’ e-Book is to provide people of all genders, racial and ethnic identities, nationalities and documentation status, abilities, sizes, and socioeconomic backgrounds with reliable information that focuses on wellness, not weight loss.


Get Involved!


Spread the message!

‘Redefining Wellness’ is all about reclaiming wellness from diet culture. We want to know how you redefine wellness!

Share how you redefine wellness with the hashtag #HowIRedefine

Tweet with us!

We are bringing the project back where we started: Twitter! Join us for a Twitter Chat on World Eating Disorders Action Day on June 2nd, 2019 at 4pm EST. to talk all about how we can redefine wellness and fight back against diet culture!

Make sure to follow BALANCE at @balancedtx and join the conversation with #RedefiningWellnessChat


Redefining Wellness is about reclaiming the idea that health and weight are not necessarily dependent upon one another. Dieting behavior often increases the risk of developing poor body image, lower self-esteem, and disordered eating behaviors. The hope is that the guide promotes teens to identify, challenge and reject diet culture, decreasing their risk of developing an eating disorder.
— BALANCE Founder Melainie Rogers